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Building a complete UX/UI system for sports facility operations
KICKS is a B2B SaaS platform built for sports facility teams that need to manage bookings, payments, CRM, communication, analytics, and daily operations in one place — turning complex workflows into a clear, scalable product system.
Structuring operational complexity into one product
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KICKS had strong business logic and extensive documentation, but the product covered many connected areas: bookings, payments, CRM, marketing, analytics, and facility operations. The challenge was to organize this depth into a clear experience without making the interface feel fragmented or overwhelming.
Turning complex workflows into a scalable UX/UI system
We transformed KICKS’ operational scope into a structured product experience — connecting IA, wireframes, AI prototypes, brand foundation, and a scalable design system into one coherent platform that is ready for development and long term growth.
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Building the Brand Foundation
From strategy and brand positioning to visual identity and design guidelines — every step was built to create a consistent, production-grade brand system for Kicks.
Competitors Research & Benchmark
No direct competitors matched KICKS' scope. We looked at best-in-class B2B platforms — Zendesk, HubSpot, Mixpanel — to set the bar for UX and system logic.
Information Architecture
KICKS had 18 features across bookings, CRM, payments, and operations. IA was the foundation that made it navigable.
Wirefaming
With structure defined, we translated every flow into detailed wireframes — screen by screen, state by state, ready for the client to review and react.
Brand Foundation
KICKS needed a visual identity that felt professional and trustworthy for both facility owners and athletes. We built it from zero typography, color system, and brand logic that scales across the entire product.
User Testing
We conducted user testing sessions, analyzed user behavior, and translated the findings into clear UX metrics.
Unified across 790+ enterprise screens
Research done. Prototype validated. Brand defined. This is where everything came together — 790 screens, built to handle real operational complexity without losing clarity.
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Other ways to connect
You can also connect with our team through social platforms and follow our latest design work and updates.
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