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Redesigning a crypto trading platform for smarter decisions
Lucra helps active crypto traders manage positions across exchanges, analyse portfolio performance, follow market intelligence, and execute trades from one interface. The product combines Portfolio Analytics, Market News, Manual Trading, and Lucra GPT — an AI assistant that helps users assess market conditions before acting.
Closing the UI gap with trusted trading platforms
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Lucra worked, but its interface did not yet match the quality of platforms traders already trusted. The redesign had to rebuild the information hierarchy, speed up access to primary actions, and create a distinctive visual identity capable of standing alongside TradingView, Binance, and Hyperliquid.
Turning a functional product into a competitive trading experience
The final UI brought together the refined interaction model, dark visual system, and new brand identity. Every product screen was rebuilt within one scalable design system, with complete documentation prepared for a smooth engineering handoff.
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Rebuilding Lucra From Product Structure to Final UI
From auditing the original screens and restructuring key flows to testing two UI directions, developing a new brand identity, and delivering a scalable design system — each stage helped turn Lucra into a clearer, faster, and more distinctive trading experience.
Discovery & Stakeholder Interview
We analysed Lucra’s original screens to identify structural issues, missing data, and visual inconsistencies that limited the product’s clarity and scalability.
Informational Architecture
We mapped and reorganised Lucra’s key user flows to reduce complexity, improve access to core actions, and build a clearer structure across login, dashboard, portfolio, and trading screens.
Wireframing
We translated the updated product structure into detailed wireframes, shaping dashboard layouts, data hierarchy, and key trading flows.
UI Research
We compared trusted crypto and trading products to identify the visual and interaction patterns that should guide Lucra’s next UI direction.
UI Concept Iteration 1
The first concept followed the original light-mode roadmap, keeping the interface familiar and launch-ready. User feedback later revealed that traders expected a darker, more data-dense experience.
UI Concept Iteration 2
User feedback and competitor research led us to a darker, more data-dense interface with stronger chart visibility and faster access to key actions. The result felt native to trading, but still lacked a distinctive brand identity.
Brand Guidelines
With the dark UI direction established, we developed a dedicated brand layer covering the logo, typography, colour system, motion, and reusable visual patterns. This gave Lucra a recognisable identity and a scalable foundation for the final product experience.
«From Functional to Distinctive»
The final Lucra experience combined a dark, data-first interface, faster access to key actions, and a recognisable brand system across the entire product.
Lucra evolved from a functional trading platform into a more competitive, consistent, and scalable product. The final design unified core workflows, product states, responsive views, and brand rules within one system ready for implementation and future growth.
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Other ways to connect
You can also connect with our team through social platforms and follow our latest design work and updates.
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