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Creating a fantasy-inspired leaderboard for school competition
Ron Clark Academy is an innovative school in Atlanta known for its unique learning culture. For RCA, we designed an interactive House leaderboard where rankings update in real time, helping students track progress, celebrate achievements, and stay engaged through healthy competition.
Structuring operational complexity into one product
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The original design needed a stronger visual direction, better hierarchy, and a more engaging way to highlight students and Houses. The challenge was to create a rich fantasy atmosphere while keeping rankings, scores, and dynamic updates easy to read across different themes.
Turning the leaderboard into a living school experience
We transformed the leaderboard into an immersive stage-like interface inspired by theater, games, and fantasy worlds. Each House received a stronger visual presence, while dynamic day phases, themed elements, and flexible components made the experience feel alive, playful, and scalable.
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Building the Fantasy Leaderboard System
From moodboard and AI exploration to UI concepts, final scene direction, and design system — every step shaped a leaderboard that feels immersive, flexible, and easy to update.
Research
Exploring the references, interests, and visual worlds that shaped the leaderboard experience.
Mood Board
Combining theater and gaming aesthetics to create a fantasy stage experience for RCA.
AI Visual Creation
Using ChatGPT and Midjourney, we generated 7k+ visual elements to explore different styles, components, frames, and scene variations faster.
UI Concept Iteration 1
The first improvement to the scene includes an updated background, deeper lighting, more detailed castle architecture, and an enhanced adventurous atmosphere.
UI Concept Iteration 2
The final Kingdom’s Journey concept created a living world with day phases, decorative details, House identity, and a playful block-pixel style.
«Kingdom’s Journey Concept»
The final Kingdom’s Journey concept created a living world with day phases, decorative details, House identity, and a playful block-pixel style.
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Other ways to connect
You can also connect with our team through social platforms and follow our latest design work and updates.
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